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How To Promote A Business With Video SEO

Video has weight, people prefer to watch rather than read and that's why, if you want to get onto a Google First Page, Video Marketing is one of the most vital tools you can add to your SEO Strategy.

As much as 80 % of all on-line video traffic is on YouTube. With every visitor devoting an average of 15 minutes per day on YouTube it is now the second largest search engine and the third most visited site on the internet. There are an astonishing 35 million hours of video uploaded and 3 billion videos viewed every day.

YouTube grants you the chance to get ranked on both the first page of Google and the first page of YouTube for your keywords, whether you're aiming the content at global or local business marketing.

So What Should My Video SEO Strategy Be?

As with all SEO marketing strategies, it starts with keyword research. You don't do videos that you want to do, you create videos that your customers actually want and to uncover that, you have to uncover exactly what people are seeking.
However, you need to think about this carefully. Again, as with all SEO strategy, if you go straight for the highly competitive keyword, you're not going to rank above a huge authority site so you want to start with something that gets some traffic but doesn't have major competition.

This keyword research is what will get your two minutes of video found from within the 35 hours' worth that are uploaded every minute.

SEO At The Video Creation Stage

People get hung up about creating videos - it's not expensive to film a video on your camera and put it online. Contrary to public opinion, they don't need to be viral to be successful, but they do need to be engaging.

1. Short and concise is essential-- 2 or 3 minutes is plenty any longer and you may begin to bore!

2. Editing-- more is better! People have short attention spans and are trained for quicker transitions and shot changes, every time you cut to something different you reengage the viewer.

3. Choose a sound track carefully, music can set the mood and adds a certain feel of professionalism and trust to the video.

4. Offer your viewers with something that stands out instantly and shows how practical your product is in two seconds. Stimulate your watchers-- use PowerPoint presentation slides and\/or walking and talking camera while you cruise your locality to keep them watching. This is better than someone opining about car hire or the price of a boiler

5. Be engaging-- what people lose sight of is that YouTube is not a platform for hosting videos, it's a community like Facebook and Twitter so you ought to connect with your viewers both in the video and in the comments. You need to encourage your viewers to interact with video ratings, comments, shares on Facebook and Twitter and, especially, video responses as these, more than everything else, informs YouTube that your video is well-liked and should be ranked higher.

For Each Video Include:

1. An Intro-- Advise the audience what the video is about and what they 'll be seeing. Introduce yourself and ensure they know why they're observing you.

2. The Content you promised viewers. You have to give value and share your knowledge but you also have to make sure that you satisfy the promise you made in the introduction. Fail to do so and they will feel hard done by.

3. Call To Action-- People need to know what you want them to do next, once the video is over. Recommend they comment, subscribe, share or rate your video or even click through to your website for further info. They ought to know what to do and why they ought to, what's in it for them.

Three Requisite Tips To Get To The Top Of Google

1. Add A Call To Action Overlay, the banner that appears within the body of the video and which encourages people to click straight through to your website\/sales page. It may seem complicated at first and it will involve a small outlay of 1p per click but this SEO Strategy may be quickly recouped in terms of traffic directed to your money page.

2. Develop Backlinks to the Video AND the Channel. The majority of people fail to include their YouTube channel in their SEO strategy. But it is just as critical to do so in the eyes of both Google and YouTube and will build authority and so better rankings.

3. Get Video Responses on your Videos. These add significance to the substance of your video and YouTube will respond by sending more people to you. The more you have the higher you'll rank.

A sneaky trick is to put your own call to action in a video response on their video which can direct some of their traffic to your video.

Used as part of a cohesive SEO strategy video marketing is a terrific way to get to the top of Google in addition to YouTube.

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